I've spent fifteen years figuring out how to close the distance between an idea and the person it's meant for.
Leading product marketing at WHOOP and building with AI in ways that changed what I think knowledge work can be.
Changelog
View all →Spent a session reworking the ThroughlineIcon animation. The octahedron’s spin axis now tilts and slowly precesses, so you see every face over time. Added acceleration that ramps from 1x to 3x with an easeOut curve, a bigger intro pulse, and a snappier collapse.
Installed a Google MCP server that connects Claude Code directly to Gmail, Google Calendar, and Drive. Read emails, listed this week’s events, and created a calendar invite with an attendee — all from the terminal.
Launched yofriedman.com. Built with Astro, deployed on Vercel. Design system, four pages, content collections, dark mode. The site is a living changelog drafted by an agent and edited by me, capturing what I’m building with AI and why.
Writing
View all →AI automated the bottom of the creative stack. But the bottom of the stack is where you learned everything.
On the three AI moments that changed how I see work — and why the third one is happening right now.
Say Yo
- X: @yo_friedman
- LinkedIn: yofriedman
- GitHub: yofriedman